Nation Brands

Hi everybody! Brands are factors and goods of great importance because they promote the nations investments, they add value to the products and services of exportation, and attract tourism. Brand Finance is a consulting firm that values brands of businesses, it´s located in London and publishes an annual report on the world´s most valuable nation brands. On the October 2017 issue, México changed from the 15th to the 13th place on the ranking.

According to this annual report the perception, the geographic location and mainly the size of the market were considerate as powerful attractions to place México as an investment destination.

Referencias:

Haigh, Alex , editor. “Executive Summary.” Nation Brands 2017, 1 Oct. 2017, brandfinance.com/images/upload/bf_nation_brands_2017.pdf.

Economía, S. D. (s.f.). México sube dos posiciones en el ranking mundial de marcas país 2017. Recuperado noviembre 01, 2017, de https://www.gob.mx/se/articulos/mexico-sube-dos-posiciones-en-el-ranking-mundial-de-marcas-pais-2017?idiom=es